Nieuws
Now Reading
Cases • The Big Brands: Brand Strategy Games
0

Cases • The Big Brands: Brand Strategy Games

by Redactie1 januari, 2014

DossierSeriousGamesSticky Game Agency works with huge brands like Disney, Nickelodeon, Chevrolet and Warner Bros. The agency concepts, develops and deploys a large variety of games to strengthen the brands of their clients. A selection of recent projects.

Double check your skills against Aaron Rogers

STATE FARM INSURANCES: PAPER FOOTBALL

[well]

PaperFootball1QUICK INFO

STATE FARM INSURANCES: PAPER FOOTBALL

[/well]

The brief

Increase fan acquisition, engagement and reach for State Farms’ Facebook brand page. Provide State Farm agents with an opportunity to interact with their customers in a casual manner that’s both playful and personalized.

The strategy

We chose to create a casual game experience which gives players the opportunity to challenge their friends and personalize their character by uploading their photo. We also gave State Farm agents the option to send challenges to their customers via email, which linked to their personalized challenge on Facebook.

Execution

We created a ‘one of a kind’ art style that combines 3D paper-craft style characters with JibJab like animations. Using the Unity and Flash we were able to create 3D characters running in a Flash environment. Because of the high demand for social engagement, each challenge had its unique URL to be shared amongst friends.

Success metrics

Over 400.000 installs. Increased customer retention for State Farm agents. Increased Facebook likes.

The Ultimate Endless Racing Experience

HESS: HESS RACER

[well]

Adobe Photoshop PDFQUICK INFO

HESS RACER

[/well]

The brief

Support and extend the 50 year Hess Truck tradition with an original game that increases sales of the toy and creates buzz for the retail brand. Expand upon Hess’s social influence through likes, comments, Hess card trades and shares on Facebook. Give back to loyal Hess Truck fans and collectors of all ages.

The strategy

We decided to aim for high replay-ability by creating an arcade style racing game with simple and intuitive mechanics that are easy to learn but hard to master. Through social engineering we would encourage sharing with peer-to-peer challenges, card collecting and leader-boards.

Execution

Using the Unity engine* and in-house toolset we were able to deploy simultaneously to Facebook, Android and iOS. In order to guarantee great performance across multiple devices, we were able to serve different visual experiences depending on the capabilities of the player’s hardware which increased the overall reach without sacrificing the quality on the newest phones and tablets.

Success metrics

Hess’s Facebook reach has seen steady growth through 1.2 million active mobile installs. Brand messages are amplified through the games active and passionate community.

Pacific Rim Jaeger Combat Simulator

WARNER BROS. PICTURES

Take control of your Jaeger and end the Kaiju threat. Play with custom designed Jaegers in 3D and share posters with your friends.

Disney Epcot Resort Games

WALT DISNEY IMAGINEERING

Sticky provided gamification consulting, game design direction and production for 5 attractions, including a world famous ride experience.

This article is brought to you by Sticky Game Agency • www.stickystudios.nl

About The Author
Redactie